FRENCH ARTIST BENOÎT BONNEFRITE IS THE CREATOR THE OFFICIAL IMAGE FOR THE 2024 EDITION.
The 52nd edition of the Huesca International Film Festival is gearing up for the upcoming event scheduled between June 7 and 15. The official image shaping its visual identity is designed by renowned French graphic artist Benoît Bonnefrite who describes this work as “colorful, dynamic, joyful, and luminous,” as well as adaptable “like a toolbox” to different printing processes and applications, both online and in traditional formats.
The design and its flexible applications y, featuring overlapping layers that can change both in color and order, bring an ‘added value’ to the poster. Estela Rasal, director of the Huesca cultural event, sees the artwork as a capture of ‘the essence of cinema, turning ideas into images to tell us a story.’ The nature of this graphic representation evokes a projection where the viewer is placed in the position of the screen, and swirl-like typography.
Benoît Bonnefrite is a French painter and graphic artist born in Toulouse (1974), currently living and working with his family in Aurignac, a small town in the Midi-Pyrénées region (twinned with Benabarre, a small town of the Huesca province). His connection with the seventh art dates back to his early years when he began creating animated films using techniques such as stop-motion, Scratch, and Flash. Eventually, he found the most organic form of expression for his stories: drawing and painting.
Working as an independent designer since 2000 after graduating from the École Nationale Supérieure de Création Industrielle, Bonnefrite is passionate about pictorial art and draws inspiration from stamps, postcards, books, posters, and other collected items. When describing his art style, the artist claims that ‘above all, I like to place play and adventure at the center of my graphic work. Human adventure, experimentation, and collaboration.’ In 2019, he joined the Alliance Graphique Internationale (AGI), an organization composed of the world’s most prominent designers, boasting over 500 members from 47 countries, including notable names such as Javier Mariscal, Stefan Sagmeister, Paula Scher, and Isidro Ferrer (trustee of the Huesca Film Festival Foundation, author of several award-winning posters for the event, and advisor in the artist selection process of the official image for each edition
Among the most recent works of the French artist are projects for the Sorano Theater or L’Aquarium, the Scène nationale de l’Essonne or Grand Narbonne, the National Center for Street Arts and Public Spaces: Pronomades, the Utopistes festival, the Baro D’Evel and GDRA companies, the Encore Heureux Architectes, GGSV, and PPA Architectes studios, the Red Cross, the Abbé Pierre Foundation, and the fashion house Hermès.