Huesca Film Festival
Catalogue
37th Edition
2009
The
poster
Cinema, cinema, cinema, cinema… More cinema, please…
I like cinema. The films and the cinemas. The feeling is incredible, being there in an enclosed space, experimenting a lot of different sensations and feelings together with hundreds of strangers who are also excited and enjoying, all protected by the darkness of the place. It is like an emotional jumble…
That’s why one of the intentions of the poster was to show the spectators, those who look, the observers, that they are living an intimate experience in spite of the fact of being surrounded by complete strangers. And the experience is even more surprising if you realize that your look is guided by someone else’s look, that of the director who has built a universe based on his own vision. We all have seen pictures of the directors observing a scene being shot through the lens of the camera… Looks over looks over looks… Thus, the idea for the poster needed to go in those two directions, the look of the spectator, which in my opinion is essential to ‘finish’ the work, to give it a meaning, and the look of the creator, the director, which is the origin of everything. And those looks meet and interlink in the darkness of the cinema.
So, all the attention in the poster had to focus in the eyes. And I decided to use as a symbol of that double look the 3D glasses, the ultimate cinematographic icon, blended into the hands of the spectator director. Finally, to reinforce the image of the protagonist, I needed a neutral background to boost the individuality in such a plural context: a crowd of people in a cinema and a crowd of people in a film set.
That’s all. Take your seats and enjoy.
SONIA PULIDO
A Fine Arts graduate, Sonia Pulido has been awarded several prestigious prizes – among which we could mention the First Prize of Illustration Injuve 2002 – and has an extensive career during which she has shown her works in collective exhibitions, international biennials and individual exhibitions in art galleries, cultural centres and spaces devoted to avant-garde illustration. Her works are a tribute to the graphic design of the 40s and the 50s, with a constant reference both in drawing and in design, to the fashion and aesthetics of that period. Among her many contributions in communication media, we could emphasize the publication of her illustrations in magazines such as RockdeLux, Cinemania, Calle 20, Benzina or Woman, among others, and in the supplements of El País, namely EP3 and EPS. She has also been published several books based in her singular graphic work.